Moroccanoil ceo
Ofer tal
Moroccanoil country of origin.
Moroccanoil
Israeli cosmetics company
Moroccanoil is an Israeli[2][3]cosmetics company headquartered in New York City,[4][5][6] specializing in hair care products containing argan oil.
The company was founded in 2008 in Montreal by Chilean-Canadian Carmen Tal and her Israeli then-husband Ofer Tal.[7][8][9]
History
Foundation
The original business at the basis of Moroccanoil was started by Israeli brothers Mike and Erik Sabag in 2003, when Mike, a hairdresser, experimented the protective properties of argan oil, which was brought to them by their mother after a trip to her native Morocco.
The two began selling the product to hair salons in the Tel Aviv area.[10]
Carmen Tal recounts having discovered the product when receiving a treatment in a salon in Tel Aviv, where she had travelled to attend her sister-in-law's wedding; Tal, whose hair had been damaged by an aggressive dye in he