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          5. Edsel Ford

          American businessman (1893–1943)

          This article is about the automobile executive. For other uses, see Edsel Ford (disambiguation).

          Edsel Bryant Ford (November 6, 1893 – May 26, 1943) was an American business executive and philanthropist who was the only child of pioneering industrialist Henry Ford and his wife, Clara Jane Bryant Ford.

          He was the president of Ford Motor Company from 1919 until his death in 1943.

          He worked closely with his father, as sole heir to the business, but was keen to develop cars more exciting than the Model T ("Tin Lizzie"), in line with his personal tastes.

          Even as president, he had trouble persuading his father to allow any departure from this formula.

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          Only a change in market conditions enabled him to develop the more fashionable Model A in 1927. Edsel also founded the Mercury division and was responsible for the Lincoln-Zephyr and Lincoln Continental. He introduced important features, such as hydraulic brakes, and greatly strengthened t